National Accounts
Build the relationships and strategy to compete for national account business.
Who's this service for?
For beverage brands that have established enough distribution and market presence to start pursuing larger regional and national accounts, but need help navigating the process. This is for brands that are ready to think beyond individual account placements and build opportunities with retailers, restaurant groups, hotel groups, and other multi-location partners.
Prerequisites
You'll have to have a few things in place before engaging in this service
Service Details
National accounts operate differently than independent accounts, and getting in front of the right buyer is only one part of the process. BrandAmped helps brands identify the accounts that make sense for their business, understand what those buyers are looking for, and develop a strategy for pursuing the opportunity.
We work with founders to evaluate potential accounts based on distribution, pricing, market coverage, production capacity, and the brand’s ability to support the business if it wins. From there, we help develop the pitch, prepare presentations and RFP responses, coordinate samples, and work through the conversations and follow-up required to move an opportunity forward.
The goal is not to chase every national account available. We want to pursue the opportunities the brand is actually ready for and build a strong case for why it belongs there.
The Process
We start by understanding where the brand is today and which larger accounts realistically fit the business, then build the strategy and materials needed to pursue them.
STEP ONE
We evaluate regional and national accounts to determine where the brand, distribution footprint, and growth plans align.
STEP TWO
We make sure pricing, distribution, sales materials, samples, and supporting information are ready before the brand gets in front of a buyer.
STEP THREE
We help create introductions, navigate RFPs and presentations, and manage buyer conversations and follow-up throughout the process.
STEP FOUR
If the business moves forward, we help coordinate the internal, distributor, sales, and marketing pieces needed to support a successful rollout.
Who you'll be working with
You'll have to have a few things in place before engaging in this service
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