Demos & Sampling
Demos & Sampling
Get the product in front of consumers and give them a reason to try it.
Get the product in front of consumers and give them a reason to try it.
Who's this service for?
Who's this service for?
For brands that know tasting the product is one of the best ways to win consumers but do not have the people, systems, or resources to manage sampling consistently. This can support retail accounts, priority markets, new launches, or broader consumer trial strategies.
Prerequisites
Prerequisites
You'll have to have a few things in place before engaging in this service
You'll have to have a few things in place before engaging in this service
Service Details
Service Details
BrandAmped develops and manages consumer sampling programs that get your product into the hands of the people you want to reach. This can include in-store demos, retail tastings, account sampling, and larger market-wide sampling initiatives.
The people representing your brand matter just as much as the sample itself. We do not send random promotional staff into an account with a script and hope for the best. BrandAmped uses trained, industry-specific people who understand beverage alcohol and know how to have an intelligent conversation about spirits, production, flavor, cocktails, and the brand they are representing. Every person is trained on your specific product and brand before they begin sampling.
We manage the program from planning through execution, including staffing, training, scheduling, account coordination, product and POS logistics, and reporting. We also collect feedback and results from the field so you can understand how consumers are responding and where sampling is having the greatest impact.
BrandAmped develops and manages consumer sampling programs that get your product into the hands of the people you want to reach. This can include in-store demos, retail tastings, account sampling, and larger market-wide sampling initiatives.
The people representing your brand matter just as much as the sample itself. We do not send random promotional staff into an account with a script and hope for the best. BrandAmped uses trained, industry-specific people who understand beverage alcohol and know how to have an intelligent conversation about spirits, production, flavor, cocktails, and the brand they are representing. Every person is trained on your specific product and brand before they begin sampling.
We manage the program from planning through execution, including staffing, training, scheduling, account coordination, product and POS logistics, and reporting. We also collect feedback and results from the field so you can understand how consumers are responding and where sampling is having the greatest impact.
Want to try us out first?
You don’t have to jump into an ongoing engagement to work with BrandAmped.
Here’s a simple package for when you just need this one thing handled.
Want to try us out first?
You don’t have to jump into an ongoing engagement to work with BrandAmped.
Here’s a simple package for when you just need this one thing handled.
Retail demo program
Retail demo program
Designed for brands with retail distribution that want to start sampling in a priority market without hiring, training, scheduling, and managing a demo team internally.
Designed for brands with retail distribution that want to start sampling in a priority market without hiring, training, scheduling, and managing a demo team internally.
What's included:
What's included:
10 in-store demos
Industry-experienced demo staff
Brand and product training
Demo scheduling and account coordination
Sampling materials and logistics
Post-demo reporting
10 in-store demos
Industry-experienced demo staff
Brand and product training
Demo scheduling and account coordination
Sampling materials and logistics
Post-demo reporting
Est. Timeline
Est. Timeline
4–6 weeks
4–6 weeks
The Process
The Process
We manage the people, training, scheduling, materials, and logistics required to run a sampling program that represents your brand well.
We manage the people, training, scheduling, materials, and logistics required to run a sampling program that represents your brand well.
STEP ONE
STEP ONE
We identify the markets, accounts, schedule, consumers, and goals that will guide the program.
We identify the markets, accounts, schedule, consumers, and goals that will guide the program.
STEP TWO
STEP TWO
We select industry-experienced staff and train them on your brand, product, talking points, and the experience you want consumers to have.
We select industry-experienced staff and train them on your brand, product, talking points, and the experience you want consumers to have.
STEP THREE
STEP THREE
We coordinate scheduling, materials, and account logistics while our trained team conducts the tastings in market.
We coordinate scheduling, materials, and account logistics while our trained team conducts the tastings in market.
STEP FOUR
STEP FOUR
We report on activity, consumer response, and feedback from the field so you can understand what is working.
We report on activity, consumer response, and feedback from the field so you can understand what is working.
Who you'll be working with
Who you'll be working with
You'll have to have a few things in place before engaging in this service
You'll have to have a few things in place before engaging in this service
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