Paid Media
Paid Media
Put your brand in front of more of the right people and give them somewhere useful to go.
Put your brand in front of more of the right people and give them somewhere useful to go.
Who's this service for?
Who's this service for?
For brands that have the basics in place and are ready to invest in reaching consumers beyond their existing audience. This is best suited for brands with strong creative assets, a clear consumer target, and an e-commerce or retail destination where paid traffic can actually turn into something measurable.
Prerequisites
Prerequisites
You'll have to have a few things in place before engaging in this service
You'll have to have a few things in place before engaging in this service
Service Details
Service Details
BrandAmped develops and manages paid digital campaigns designed around what the brand is actually trying to accomplish. That could mean driving e-commerce sales, supporting a retail launch, building awareness in a priority market, promoting an event or campaign, growing an owned audience, or introducing the brand to new consumers.
We start by defining the audience, geography, objective, budget, and destination for the campaign. From there, we develop the media strategy, determine which existing creative can be used or what new assets are needed, build the campaigns, and manage them across the appropriate platforms.
Once campaigns are running, we monitor performance and continue adjusting audiences, creative, spend, and placements based on what the data is telling us. Paid media also works closely with the rest of the marketing strategy, so what we learn can help inform future creative, e-commerce, email, social, and consumer programming.
BrandAmped develops and manages paid digital campaigns designed around what the brand is actually trying to accomplish. That could mean driving e-commerce sales, supporting a retail launch, building awareness in a priority market, promoting an event or campaign, growing an owned audience, or introducing the brand to new consumers.
We start by defining the audience, geography, objective, budget, and destination for the campaign. From there, we develop the media strategy, determine which existing creative can be used or what new assets are needed, build the campaigns, and manage them across the appropriate platforms.
Once campaigns are running, we monitor performance and continue adjusting audiences, creative, spend, and placements based on what the data is telling us. Paid media also works closely with the rest of the marketing strategy, so what we learn can help inform future creative, e-commerce, email, social, and consumer programming.
Want to try us out first?
You don’t have to jump into an ongoing engagement to work with BrandAmped.
Here’s a simple package for when you just need this one thing handled.
Want to try us out first?
You don’t have to jump into an ongoing engagement to work with BrandAmped.
Here’s a simple package for when you just need this one thing handled.
Paid media strategy
Paid media strategy
Designed for beverage alcohol brands that are interested in paid media but need help understanding what is realistic for their budget, markets, goals, and current digital infrastructure before launching a campaign.
Designed for beverage alcohol brands that are interested in paid media but need help understanding what is realistic for their budget, markets, goals, and current digital infrastructure before launching a campaign.
What's included:
What's included:
90-minute strategy session
Consumer and geographic targeting strategy
Recommended media channels
Budget and spend recommendations
Campaign objectives and measurement plan
90-day paid media roadmap
90-minute strategy session
Consumer and geographic targeting strategy
Recommended media channels
Budget and spend recommendations
Campaign objectives and measurement plan
90-day paid media roadmap
Est. Timeline
Est. Timeline
1–2 weeks
1–2 weeks
The Process
The Process
We build paid campaigns around a clear business objective and make sure the pieces required to turn attention into action are in place before we start spending.
We build paid campaigns around a clear business objective and make sure the pieces required to turn attention into action are in place before we start spending.
STEP ONE
STEP ONE
We establish what the campaign needs to accomplish, who we need to reach, where they are, and what action we want them to take.
We establish what the campaign needs to accomplish, who we need to reach, where they are, and what action we want them to take.
STEP TWO
STEP TWO
We develop the media plan, audiences, creative requirements, messaging, budget allocation, and campaign structure.
We develop the media plan, audiences, creative requirements, messaging, budget allocation, and campaign structure.
STEP THREE
STEP THREE
We launch the campaigns across the appropriate platforms and manage spend, targeting, creative, and performance throughout the campaign.
We launch the campaigns across the appropriate platforms and manage spend, targeting, creative, and performance throughout the campaign.
STEP FOUR
STEP FOUR
We use campaign performance to continuously improve the work and provide clear reporting on what happened, what we learned, and where we go next.
We use campaign performance to continuously improve the work and provide clear reporting on what happened, what we learned, and where we go next.
Who you'll be working with
Who you'll be working with
You'll have to have a few things in place before engaging in this service
You'll have to have a few things in place before engaging in this service
Recommended Next Service
Recommended Next Service
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