On-premise Marketing
On-premise Marketing
Give your accounts a reason to put the brand on the menu and keep it there.
Give your accounts a reason to put the brand on the menu and keep it there.
Who's this service for?
Who's this service for?
For brands that have distribution and sales coverage in place and are ready to do more with the accounts they are opening. If your team is getting placements but needs better tools to turn those placements into features, menu calls, staff engagement, and consistent reorders, on-premise marketing gives them something meaningful to bring into the conversation.
Prerequisites
Prerequisites
You'll have to have a few things in place before engaging in this service
You'll have to have a few things in place before engaging in this service
Service Details
Service Details
BrandAmped develops on-premise programs that help your sales team create stronger opportunities with bars, restaurants, hotels, and other hospitality accounts.
We start with the brand, the market, and the types of accounts you are trying to win, then develop programming that makes sense for both the brand and the operator. That can include cocktail programs, seasonal features, menu strategies, staff incentives and education, account-specific activations, and the physical materials needed to support them.
BrandAmped can manage the entire process from strategy and creative development through design, sourcing, production, warehousing, and distribution of the materials. Because the marketing and sales teams work together, the programs are built around what the sales team is actually seeing and hearing in market rather than being developed in isolation.
The goal is to give accounts useful, well-developed ways to feature the brand while giving your sales team better reasons to keep the conversation going after the initial placement.
BrandAmped develops on-premise programs that help your sales team create stronger opportunities with bars, restaurants, hotels, and other hospitality accounts.
We start with the brand, the market, and the types of accounts you are trying to win, then develop programming that makes sense for both the brand and the operator. That can include cocktail programs, seasonal features, menu strategies, staff incentives and education, account-specific activations, and the physical materials needed to support them.
BrandAmped can manage the entire process from strategy and creative development through design, sourcing, production, warehousing, and distribution of the materials. Because the marketing and sales teams work together, the programs are built around what the sales team is actually seeing and hearing in market rather than being developed in isolation.
The goal is to give accounts useful, well-developed ways to feature the brand while giving your sales team better reasons to keep the conversation going after the initial placement.
Want to try us out first?
You don’t have to jump into an ongoing engagement to work with BrandAmped.
Here’s a simple package for when you just need this one thing handled.
Want to try us out first?
You don’t have to jump into an ongoing engagement to work with BrandAmped.
Here’s a simple package for when you just need this one thing handled.
On-premise starter pack
On-premise starter pack
Designed for brands that are already selling into bars and restaurants but do not have the internal resources to develop and produce the programming and materials needed to support those accounts.
Designed for brands that are already selling into bars and restaurants but do not have the internal resources to develop and produce the programming and materials needed to support those accounts.
What's included:
What's included:
6 months of cocktail programming
Cocktail recipes and branded presentation
Account-facing program materials
Feature-card & POS design
Staff education materials
6 months of cocktail programming
Cocktail recipes and branded presentation
Account-facing program materials
Feature-card & POS design
Staff education materials
Est. Timeline
Est. Timeline
4-6 weeks
4-6 weeks
The Process
The Process
We build on-premise programming around the brand’s sales priorities, the accounts you are trying to reach, and what will realistically work for operators in the market.
We build on-premise programming around the brand’s sales priorities, the accounts you are trying to reach, and what will realistically work for operators in the market.
STEP ONE
STEP ONE
We look at the brand, priority markets, account types, seasonality, and sales goals to understand where programming can have the most impact.
We look at the brand, priority markets, account types, seasonality, and sales goals to understand where programming can have the most impact.
STEP TWO
STEP TWO
We create the concepts, cocktails, offers, and supporting strategy around the opportunities we want the sales team to pursue.
We create the concepts, cocktails, offers, and supporting strategy around the opportunities we want the sales team to pursue.
STEP THREE
STEP THREE
We design, source, and produce the menus, POS, staff materials, and other physical or digital pieces needed to execute the programs.
We design, source, and produce the menus, POS, staff materials, and other physical or digital pieces needed to execute the programs.
STEP FOUR
STEP FOUR
We coordinate with the sales team to launch the programs, support participating accounts, and use what we learn to improve future programming.
We coordinate with the sales team to launch the programs, support participating accounts, and use what we learn to improve future programming.
Who you'll be working with
Who you'll be working with
You'll have to have a few things in place before engaging in this service
You'll have to have a few things in place before engaging in this service
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Recommended Next Service
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