Marina Miller
Media and Advertising
Marina has spent more than 20 years figuring out where brands should spend their advertising dollars and making sure those dollars actually work.
Role at BrandAmped
Marina leads paid media strategy for BrandAmped and the brands we work with. She helps brands determine when it makes sense to invest in media and builds the plan around the audience, market, budget, and business goals.
Her experience spans traditional and digital media, giving her the ability to look at the entire landscape rather than starting with a predetermined channel or platform.
Background
Marina has spent more than 20 years in media strategy, planning, and buying, including two decades as a Media Director and VP of Media Strategy and Buying before launching her own independent media business.
A significant part of her career has been spent working with CPG and beverage brands. Alongside her husband, Shane, Marina built and managed national media for RumChata from launch as the brand grew to approximately 600,000 cases in annual sales before its acquisition by E. & J. Gallo in 2021.
She also spent eight years working with Daily’s Cocktails as the brand expanded from regional to national distribution. During that time, its annual media investment grew from roughly $250,000 to nearly $10 million, with Marina overseeing media as the business and distribution footprint grew.
Her beverage experience also includes work with Stella Rosa and Trinchero Family Estates brands including Sutter Home, Joel Gott, and Ménage à Trois. Across those relationships, Marina has worked on everything from national television and out-of-home to streaming, digital, social, and highly targeted campaigns built around specific markets and retailers.
Today, Marina brings that experience to BrandAmped, helping brands make better decisions about paid media and making sure their investment supports what is actually happening in the market.
