Reaghan Belfour
Market Management
Reaghan is equal parts relationship builder, market operator, and get-it-done person. She knows how to turn a conversation into an opportunity and an opportunity into something real for our brands.
Role at BrandAmped
As BrandAmped’s Texas Market Manager, Reaghan leads the development of the Texas market, with most of her focus in Dallas. She has been a substantial force in building relationships with key accounts, chains, and notable hospitality concepts, and turning those relationships into meaningful programs and opportunities for our brands. She stays closely involved in the market and the day-to-day work required to build each brand’s presence in Texas.
Background
Reaghan grew up between Chicago and Toronto before finding her way to Texas at 17, where she has been ever since, with a little time in Minnesota along the way. She graduated from SMU with a degree in Finance and spent six years in private banking before joining her dad and brother to launch and operate a whiskey brand. After four years building the business, she stepped away to help care for her grandfather during his final year.
When she was ready for her next chapter, Reaghan found Golden Eagle. Somehow, every company she had worked for up to that point had an eagle in its name, so she figured it was meant to be. What started with Golden Eagle eventually grew into supporting other beverage brands, helping lay the groundwork for what became BrandAmped. Today, she brings both her financial background and firsthand experience building a spirits brand to the founders and suppliers we work with.
