Justin Taber
Market Management
Justin brings 20 years of beverage industry experience across fine wine, national and key accounts, sales leadership, and district management. He has spent his career building strong account relationships, leading teams, and helping beverage brands navigate the realities of selling and growing in market.
Role at BrandAmped
As BrandAmped’s Arizona Market Manager, Justin leads the market's development with a strategic approach to where and how our brands show up. He has built strong relationships with key accounts across Arizona, particularly within the resort, golf, and hospitality communities, and he has a knack for spotting opportunities others might miss. He knows the market incredibly well and is usually three steps ahead in figuring out where a brand belongs and how to get it there.
Background
Born in Northern California, Justin Taber has spent his life building relationships, chasing opportunities, and occasionally pretending he knows what he’s doing. He attended Arizona State University, where he earned an education, made lifelong memories, and apparently learned enough to launch a 20-year career in the beverage business.
Justin has been married to his wife, Andrea Taber, for 23 years—a remarkable accomplishment that deserves its own trophy. Together, they have raised their son, Charlie Taber, who has undoubtedly provided Justin with plenty of proud-parent moments, unsolicited advice, and reasons to wonder where the years went.
Professionally, Justin spent two decades working for a large beverage distributor, developing a career that took him through Fine Wine, National and Key Accounts, and eventually District Management. In other words, Justin managed to turn drinking, selling, and talking about beverages into an actual career—and a pretty successful one at that.
His work in Fine Wine gave him an appreciation for the finer things in life, while his experience with National and Key Accounts taught him the art of relationships, negotiation, and probably a healthy tolerance for meetings. As a District Manager, Justin took on leadership responsibilities, managing teams, driving results, and keeping the wheels turning.
Today, Justin is best described as a dedicated husband, proud dad, seasoned industry professional, and someone who has spent 20 years proving that a career in beverages can be both hard work and a lot of fun. At this point, he’s earned the right to call himself a beverage expert—and maybe even pick the wine.
