Kevin Osborne
Market Management
As BrandAmped’s California Market Manager and Master Mixologist, Kevin leads the development of our brands across California while also playing a major role in how they show up behind the bar. He works directly with accounts to build relationships, develop placements, and create programming, while bringing more than 20 years of hospitality experience to our cocktail strategy. Many of the feature cocktails, menu programs, and cocktail concepts we develop for our brands start in Kevin’s brain.
Role at BrandAmped
As BrandAmped’s California Market Manager and Master Mixologist, Kevin leads the development of our brands across California while also playing a major role in how they show up behind the bar. He works directly with accounts to build relationships, develop placements, and create programming, while bringing more than 20 years of hospitality experience to our cocktail strategy. Many of the feature cocktails, menu programs, and cocktail concepts we develop for our brands start in Kevin’s brain.
Background
Born and raised in Orange County, Kevin has spent more than 20 years in hospitality, with much of his career centered around cocktails and beverage programs. He spent 15 years with The Cheesecake Factory, where he built a strong foundation in cocktail development and learned the structure and discipline behind a large-scale beverage program. Wanting more room to experiment, he later moved into a scratch, seasonal cocktail concept where he worked more creatively with spirits, fresh ingredients, house-made syrups, and seasonal flavors.
Kevin eventually brought that experience to the supplier side of the industry and was one of the earliest members of the Golden Eagle team. His years behind the bar gave him an immediate understanding of how to introduce a new spirit to bartenders, develop cocktails that actually work in an account, and build relationships with the people responsible for beverage programs. As BrandAmped grew, Kevin grew with it, bringing both his market experience and creativity behind the bar to every brand we work with.
