Murice Anderson
National Accounts
Murice has spent more than 25 years building relationships across the beverage industry, and at this point, there aren’t many corners of the business he hasn’t worked in.
Role at BrandAmped
Murice works across national accounts, distributor relationships, and commercial strategy for the brands we work with. He helps brands understand where the opportunities are, how to approach them, and what needs to happen behind the scenes to turn a conversation into actual business.
His experience spans both on- and off-premise, with relationships across major distributors, national retailers, hotel groups, airlines, and hospitality accounts throughout the country.
Background
Murice has spent more than 25 years in the beverage industry, building his career across suppliers, distributors, national accounts, and brand development. He got his start with Gallo Winery inside Southern Glazer’s and went on to work with Republic National, Pernod Ricard, and Coca-Cola before eventually building his own beverage consulting and brokerage business.
Relationships have always been at the center of how Murice works. Over the years, he has developed a national network across the three-tier system and worked closely with distributor teams, buyers, retailers, and hospitality groups throughout the country. His experience has given him a particularly strong understanding of what happens between getting distribution and actually building meaningful business in a market.
Murice has helped emerging brands navigate national retail and on-premise opportunities with companies including Target, Kroger, Whole Foods, Total Wine, Costco, Walmart, HEB, Albertsons, Hyatt, Soho House, and American Airlines Admirals Club. He also has extensive experience developing distributor programming, working with specialty divisions, negotiating pricing and margins, and helping brands build stronger relationships inside their distributor houses.
Today, Murice brings that experience and network to BrandAmped, helping our brands build the relationships and commercial opportunities that can be difficult for an independent supplier to access on its own.
