JottShots
JottShots
Ready-to-drink alcoholic gel shots in a push-up cup
Product Details
13% ABV
Plant-based gel
Shelf-stable
Category
RTD
Origin
United States
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About
JottShots
JottShots! makes pre-made, ready-to-drink alcoholic gel shots designed to take the work and mess out of traditional jello shots. Each shot comes in the brand’s proprietary push-up cup, so it can be served and consumed directly from the package without any preparation. The gel is made using plant-based gums rather than animal-based gelatin, making JottShots! vegan-friendly and more shelf-stable than a traditional homemade jello shot. The product was originally developed at 13% ABV using neutral spirits and has been produced in flavors including Berry, Cherry, Lemon Drop and Mojito. The brand is currently featuring Fruit Punch, White Cherry and Berry in its America 250 pack. JottShots! is designed around occasions where traditional jello shots make sense but preparing and serving them does not, including bars, pools, tailgates, festivals, parties and other high-volume social occasions. The product is currently featured on major Las Vegas pool menus, including Mandalay Bay.
BrandAmped Relationship
Partner Brand
JottShots! is different from most of the brands BrandAmped works with, and that is part of what makes it interesting. It takes something consumers already know and understand and turns it into a commercially viable packaged product.
The format also creates opportunities that a traditional spirits brand does not have. It is portable, individually portioned, easy for an account to serve and naturally suited to high-volume occasions like pools, tailgates, events and festivals. There is also a strong customization opportunity around color, with the brand currently leaning into team colors, traditions and occasions as part of the product experience.
Founding Story
Dorian Levy launched JottShots! in 2015 after years of hosting large parties in New York City. Jello shots were consistently popular with guests, but making them required hours of preparation and there was no convenient packaged version that consumers could simply buy.
That became the product opportunity behind JottShots!: take the familiarity and fun of a jello shot and turn it into a pre-made alcoholic product that could be sold through bars, restaurants, liquor stores and other venues.
The product went through several years of research and development before launch. The team developed a plant-based gel formulation as well as the proprietary push-up package, which allows the gel shot to be consumed directly from the container without having to loosen it with a finger or utensil.
Founder :
Dorian Levy
Dorian Levy founded JottShots! after years of hosting large annual parties in New York City, sometimes for hundreds of guests. His experience making and serving jello shots at those events led him to question why such a widely recognized product still had to be made from scratch rather than purchased ready to drink.
He developed JottShots! around that gap in the market, ultimately creating both the gel formulation and packaged format necessary to turn the traditional jello shot into a scalable beverage product. The brand launched commercially in 2015 and has since expanded into bars, resorts, pools and other high-volume drinking occasions.
