Amin Torfi
Production & Licensing
Amin brings the sales experience of a beverage veteran with the mindset of an operator who understands the business behind the cases being sold.
Role at BrandAmped
Amin works across sales and business development for BrandAmped and the brands we work with. He helps build sales teams, develop markets, strengthen key relationships, and put the structure behind the team so growth can actually be managed.
He also brings an operator’s perspective to the work, with experience managing budgets, profitability, forecasting, hiring, and the day-to-day realities of running a beverage business.
Background
Amin has spent more than a decade in beverage alcohol sales, business development, and leadership, with experience on both the supplier and importing sides of the industry.
He spent nearly six years as VP of Sales and Business Development for Azunia Tequila, where he led regional and local sales teams, recruited and developed account managers, built go-to-market strategies, and helped expand the brand into new markets. His work covered the full sales organization, including forecasting, pricing, account development, performance management, and the systems used to keep the field team accountable and moving.
Amin later served as VP of Sales and Business Development for Eastside Distilling before moving into his current role as CEO of Thirsty Imports. Running the business expanded his focus beyond sales into the operational and financial side of beverage, including P&L management, strategic planning, supplier relationships, contracts, and long-term growth.
Before entering the beverage industry, Amin spent more than a decade in operations with the Department of Defense, where he managed teams and developed many of the leadership and operational disciplines he still brings to his work today.
At BrandAmped, Amin brings those experiences together. He understands how to sell, but just as importantly, he knows how to build and lead the team responsible for doing it.
