THE MARKET REALITY
GREAT PRODUCTS DON'T WIN.
CONSISTENT EXECUTION DOES.
WHY BEVERAGE BRANDS STRUGGLE TO SCALE
DISTRIBUTOR FOCUS IS LIMITED
Your brand competes with hundreds of others for attention.
HIRING A SALES TEAM IS EXPENSIVE
Full-time market managers cost six figures per market.
EXECUTION IS INCONSISTENT
Displays, placements, and resets often never happen.
WHY WE EXIST
Our mission is to make coordinated, in-market demand generation accessible to beverage brands without the burden of building internal teams or managing fragmented vendors.
We know there are amazing, independent producers and brands that deserve a place on the shelf. They simply lack the strategy and infrastructure to grow in the current market conditions.
BrandAmped is a shared services platform that provides the system required to build markets, drive velocity, and scale from local entry to national dominance.
THE SHARED SERVICES PLATFORM
The BrandAmped DemandEngine is a coordinated system of eight execution layers that enable building, scaling, and dominating a market. We provide the infrastructure and execution across these layers, starting with sales, and extending through the full demand system that drives awareness, trial, and repeat purchase.
Once integrated through our Shared Sales program, brands gain access to the full BrandAmped DemandEngine. We phase execution intentionally, building a strong foundation first so each layer is deployed strategically and drives sustainable, economically responsible growth
Field Sales
Execute in-market by driving placements, relationships, and consistent account coverage.
PHASE ONE
Secure and manage high-volume placements across regional and national chains.
National Accounts / Chains
Paid Media
Create scalable, targeted demand by reaching consumers before they encounter the product.
Demos / Activations
Generate trial and firsthand consumer experience to initiate conversion.
POS / Merchandising
Capture attention and convert purchase decisions at the point of sale.
Trade Programming
Establish pricing, programming, and menu features that drive ongoing sell-through.
Owned Media
Build and control direct communication channels with consumers over time.
Earned Media
Drive credibility and awareness through organic exposure and third-party validation.
Cheaper & lower-risk than building internal teams
More accountable than agencies or brokers
Designed to scale without chaos
Built around execution, not promises
BRAND AMPED
THE ADVANTAGE
WHY IT WORKS
Your brand stays top of mind with buyers
Programs get executed
You know what’s working and why
Growth becomes manageable, not hopeful
THE
OUTCOME
BRAND AMPED
SHARED SALES REP PROGRAM
DAILY EXECUTION
Daily In-Market Coverage
8–10 account calls per rep, per day
Independent and chain accounts
High-touch, passionate brand representation
VISIBILITY & REPORTING
Built-in visibility
Detailed weekly recaps and market feedback
Real-time tracking via Karma
Transparent input activity and coverage data
SHARE - OF - MIND
Focused Representation
Only non-competing brands per rep
No internal competition for attention
Preserves representation share-of-mind
LEADERSHIP
Founder
Dakota Rader
Sales
Frank Kibbish III
Operations
Jacob Figueroa
Marketing
Jessica Allar
